The Millennials are the most technically savvy generation to come along so far. For example, the restaurant project plan you are proposing might be a low-cost pizzeria in a college town that only has one other restaurant that sells pizza as part of its more expensive Italian sit-down menu. For example, the internal analysis may indicate the firm is not capable of planning, implementing and managing certain areas of the promotional programme. Effectively shown objectives and also the plan to accomplish these business objectives – it provides your company with direction. IMC is customer-centric. This most often means growing revenue faster. Strategic Planning Process Examples: Strategy planning can be a detail oriented and diligent approach. Beware the Millennials. Generation Z will likely strip them of this title when they come of age, but until then, the Millennials rule the tech world. 1. It needs imagination, creativity and teamwork. While your plan might utilize each marketing communications function differently, the overall idea remains the same. Below are the major steps to keep in mind when developing your IMC strategy. Make them understand why this setting, this particular pizzeria-less town is perfect for your business. There are typically six steps in the IMC planning process. The IMC approach was originally developed in 1989 and has continued to expand with the advent of new technologies and marketing mediums. Here are a few reasons why focusing on IMC is so important. For example, a recent Google study found that analytics tools are now critical for IMC campaign success. Like all marketing strategies, IMC campaigns also follow a multi-step process. ADVERTISEMENTS: If this is the case, it would be wise to look for assistance from an advertising agency or some other promotional facilitator. That process includes strategic planning, measurement, and refinement of communications. Let them see eye to eye with you. The various sub topics which I have consider for making IMC PLAN for washing machine are situational analysis, determine a problem or opportunity , determine the budget and develop IMC strategies . However it could yield tremendous rewards for the business. There are a number of examples of IMC being effective in the world today. Four key things to note about IMC: IMC is an ongoing process, not just a one-off campaign. IMC: Making an Impact with Marketing Communication. Having a great product available to your customers at a great price does absolutely nothing for you if your customers don’t know about it. Each are important in their own right and can be applied to practically any business or organization, no matter the size or industry. That’s where promotion enters the picture: it does the job of connecting with your target audiences and communicating what you can offer them. IMC [integrated marketing communication]is a vast concept under which their comes many sub concept on whose basis the whole IMC plan stands. The goal of IMC is to accelerate returns.